MADELINE SCHERB - Associate

Madeline Scherb supports Alliance clients in Executive Management Consulting. 

She has worked on Corporate Identity and Brand Strategy for some of the world’s most recognized brands.  Clients she has represented either at public relations agencies or directly have included Pfizer Inc., NASDAQ OMX Commodities, PricewaterhouseCoopers, the New York Botanical Garden and Columbia Law School. 

Public relations agencies that Madeline has worked for include Hill + Knowlton, one of the world’s leading PR agencies, and Gavin Anderson (a member of Omnicom group).  At Hill and Knowlton, her account teams were typically successful and gained their clients confidence to increase advertising budgets.  She was recognized for her ability to secure coverage in top TV markets nationwide.  She also has secured coverage for clients in top-tier national media including The Wall Street Journal, Forbes magazine, Fortune magazine, BusinessWeek magazine, The New York Times, and on national TV including CNBC and CNN.

Madeline also has conducted media training for senior executives in major firms.  She also has excellent media contacts in the energy, law and financial trade press. 

While living in New York City, she worked for ABC News and as a reporter for American Metal Market, a commodities newspaper covering metals. She previously was a business reporter for The News, an English language newspaper in Mexico City, where she interviewed senior executives in Spanish and English.

Madeline has an M.A. in Journalism from New York University and a B.A. in International Relations from the University of Wisconsin-Madison. 

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